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What is a landing page and why is it important?

on Tue, 05/29/2012 - 23:28

A landing page is a web page on your site which has a form on it to collect visitor contact information. A good landing page will target a specific audiences from different marketing efforts such as online ads for services or people who respond to various e-mail offers.

Landing pages are important because they help website owners accomplish their goals for turning visitors into customers or active prospects. There are several components to a successful landing page. The page should be clear and concise and void of extra information such as distracting menus or unrelated content. The page should offer quality information to the visitor and the requested information should be minimally invasive.

Quality landing pages help site owners and site visitors get to know one another and establish a bond of trust and from there anything is possible. A good landing page will also offer options for sharing so that more people can get in on the action via Facebook, Twitter, E-mail etc.