Inbound Marketing, how do I get started?
The majority of traditional marketers use outbound marketing to reach their audiences. They use print media, radio, and TV advertisements. To generate leads, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, consumers have much more control over how they consume information these days.
Consumers decide what messages they are willing to listen to. Given this new shift, it is important to recognize this and create compelling content for your products and services and encourage consumers to interact with your brand both online and in the real world. Consumers want compelling content and will seek it out. Rating agencies like Yelp have leveled the playing field making it possible for consumers to be more well informed than ever before. It can make or break your business.
Effective Marketers at small and medium size businesses recognize this since sales numbers are tied to online exposure in a more direct way than ever before. The tools are out there to ensure your online reputation stays in tact.
Do you use Google Calendar? If you have Gmail then you already have it. Start being more productive today and set an alarm to remind you to spend 10 minutes a day working on your online strategy and presence. You can choose something different every day to focus on. One day work on a blog, the next you can post something to Facebook and the next day you can post pictures on your website.
Let the Calendar keep you on track and do not delete a reminder e-mails until the task is complete. If you use a Calendar to follow this routine, your online awesomeness with be evident within a very short time.