The majority of traditional marketers use outbound marketing to reach their audiences. They use print media, radio, and TV advertisements. To generate leads, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, consumers have much more control over how they consume information these days.
Consumers decide what messages they are willing to listen to.
A landing page is a web page on your site which has a form on it to collect visitor contact information. A good landing page will target a specific audiences from different marketing efforts such as online ads for services or people who respond to various e-mail offers.
Landing pages are important because they help website owners accomplish their goals for turning visitors into customers or active prospects. There are several components to a successful landing page. The page should be clear and concise and void of extra information such as distracting menus or unrelated content.
These days many marketers realize that Facebook marketing is important. What they do not know is how to use it. Often times a company new to social media will come out "swinging" so to speak. In the Facebook world, you build your following and brand by being consistent and serving your audience.
If you are a Pizza company for instance, you may promote your products and location but also need to provide messages which are valuable to your community. For instance congratulate a local sports team or help run a fundraiser for a local cause. Lastly do not over-communicate.
Someone asked me if they had to do a website if they had Facebook? Answer=YES. Then they asked me if they still needed to do e-mail? Answer is YES again. Good marketing for any organization involves all of these and sometimes more. Websites, Facebook and e-mail all feed each other with traffic. Traffic is what it takes to be reaching people. So go ahead and cross-pollinate. You will be glad you did.
Out in the wild wild world of websites and web tracking we have a subject matter called cookies, also known as "Magic Cookies." Yes, the origin does go back to Sesame Street and Cookie Monster it is true. There are two common types of cookies in general use on websites. They are the first party cookies and the 3rd party cookies.
A first party cookie is a cookie that is set by the website you are visiting, and it will only be sent back to that website when you visit it. A third party cookie is a cookie set by someone other than the main website you are visiting.