** It is important to pick and choose when executing your online strategy. You can not and should not try to be all things to all people.
** You do not need to be on Facebook, Twitter, YouTube, E-mail, Instagram, Pinterest, LinkedIn and every other flavor of the day.
** Pick one or two platforms and do them well. Be consistent, not over-bearing and provide useful content.
** A sale, special pricing or other "offers" are not considered useful content. Instead try posting "How to" articles, industry tips or a link to quality article relative to your customers.
** If you provide quality content