We build websites and online content everyday and as such interview customers about their business' and seek out original content. It amazes me how often I have people inform me that they either do not like or do not want a frequently asked questions (FAQs) page or both. They continue to tell me why it does not apply to them or why they think it is not a good idea. The truth of the matter is every website with exceptionally limited exclusions needs a Frequently Asked Questions page. Here are 5 reasons why this is the case.
1.) FAQ pages are generally content rich and improve your
Let's be honest, most people do not like to read. The fact that you are reading this now is because I told you it was going to be 5 reasons in the title. I had to bribe you with brevity. So here they are, 5 reasons why every business needs video on their website.
1.) Video gives your brand and business personality which is an emotional trigger. Humans respond to emotional triggers more often than logic.
2.) If a picture is worth 1,000 words than video is worth thousands of words and more.
3.) Videos increases engagement of your customers and prospects which ultimately leads to
Does your business use social media? Do you update your own Facebook or Twitter page? Do you forget sometimes? Do you regret sometimes? Publishing to Social Media such as Facebook is often times a dangerous thing for business owners to do as well as entry level employees. There is definitely a rhyme and reason to effective posting.
Unfortunately many businesses post in knee jerk fashion with content which may not be appropriate. Just because you own a business does not give you permission to post pictures of your customers, it invades their privacy and may lead to negative consequences.
The majority of traditional marketers use outbound marketing to reach their audiences. They use print media, radio, and TV advertisements. To generate leads, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, consumers have much more control over how they consume information these days.
Consumers decide what messages they are willing to listen to.
A landing page is a web page on your site which has a form on it to collect visitor contact information. A good landing page will target a specific audiences from different marketing efforts such as online ads for services or people who respond to various e-mail offers.
Landing pages are important because they help website owners accomplish their goals for turning visitors into customers or active prospects. There are several components to a successful landing page. The page should be clear and concise and void of extra information such as distracting menus or unrelated content.
These days many marketers realize that Facebook marketing is important. What they do not know is how to use it. Often times a company new to social media will come out "swinging" so to speak. In the Facebook world, you build your following and brand by being consistent and serving your audience.
If you are a Pizza company for instance, you may promote your products and location but also need to provide messages which are valuable to your community. For instance congratulate a local sports team or help run a fundraiser for a local cause. Lastly do not over-communicate.
Someone asked me if they had to do a website if they had Facebook? Answer=YES. Then they asked me if they still needed to do e-mail? Answer is YES again. Good marketing for any organization involves all of these and sometimes more. Websites, Facebook and e-mail all feed each other with traffic. Traffic is what it takes to be reaching people. So go ahead and cross-pollinate. You will be glad you did.