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Be picky, pick and choose your social media wisely

on Mon, 12/01/2014 - 02:51

** It is important to pick and choose when executing your online strategy. You can not and should not try to be all things to all people.

** You do not need to be on Facebook, Twitter, YouTube, E-mail, Instagram, Pinterest, LinkedIn and every other flavor of the day.

** Pick one or two platforms and do them well. Be consistent, not over-bearing and provide useful content. 

** A sale, special pricing or other "offers" are not considered useful content. Instead try posting "How to" articles, industry tips or a link to quality article relative to your customers.

** If you provide quality content

Happy Customers Guaranteed

on Mon, 11/03/2014 - 14:10

Want to ensure a happy customer base and create a positive atmosphere and experience? Then offer a guarantee.

Prospects feel much more confident doing business with you, if you offer a guarantee. Also there is no need to worry about going out of business because of too many people "cashing in" on your guarantee. Statistically under three percent of customers will do that.

Having a strong guarantee shows you have confidence in your products and services. And confidence is contagious and will lead to increased conversion of prospects to customers.


Carino Media welcomes Holly-Jean Miller to the team!

on Fri, 09/05/2014 - 14:26

Carino Media is pleased to announce that Holly-Jean Miller who worked with us in the past is coming back onboard to Carino Media as a Content Coordinator.  Holly has expereince working with some of the best agencies in Boston and Miami and will be supporting the launch of our Business Website Central product line.  She is super personable, understands content and how to help companies come alive both online, thru direct mail and in store interactions.  Holly-Jean is a content integration expert.  Welcome Holly-Jean we are glad to have you back here again!

Ice Bucket Challenge

on Thu, 08/07/2014 - 18:36

Pizza Party & Ice Bucket Challenge Monday @ The Italian Kitchen

Wakefield Computer Hospital & Carino Media will be hosting an "Ice Bucket Challenge video shoot" this coming Monday on the sidewalk in front of the new Italian Kitchen restaurant 411 Main Street.  
"We were planning on having a pizza party Monday at the Italian Kitchen with some of our online friends so once the challenge went viral, we thought it just made sense" said Chris Carino of Carino Media based in Wakefield.  
"We are always looking to support great causes with fun events" said Eric Bertrand of Wakefield

Five Reasons every website needs an FAQ page.

on Tue, 10/15/2013 - 14:19

We build websites and online content everyday and as such interview customers about their business' and seek out original content.  It amazes me how often I have people inform me that they either do not like or do not want a frequently asked questions (FAQs) page or both.  They continue to tell me why it does not apply to them or why they think it is not a good idea.  The truth of the matter is every website with exceptionally limited exclusions needs a Frequently Asked Questions page.  Here are 5 reasons why this is the case.

1.) FAQ pages are generally content rich and improve your

5 Reasons Why Every Business Needs Video on Their Website

on Thu, 10/10/2013 - 16:42

Let's be honest, most people do not like to read.  The fact that you are reading this now is because I told you it was going to be 5 reasons in the title.  I had to bribe you with brevity.  So here they are, 5 reasons why every business needs video on their website.


1.) Video gives your brand and business personality which is an emotional trigger.  Humans respond to emotional triggers more often than logic.


2.) If a picture is worth 1,000 words than video is worth thousands of words and more.


3.) Videos increases engagement of your customers and prospects which ultimately leads to

What 5 things should your website have?

on Tue, 09/17/2013 - 01:32
  1. Your contact info, easy to find and a contact form on the home page.
  2. Videos that articulate your customers situation and provide a solution via a call to action.
  3. Information on how to make a good decision.
  4. Testimonials
  5. Example Work

Posting to Social Media? Get Permission & Use a Strategy

on Mon, 07/01/2013 - 15:37

Does your business use social media? Do you update your own Facebook or Twitter page? Do you forget sometimes? Do you regret sometimes? Publishing to Social Media such as Facebook is often times a dangerous thing for business owners to do as well as entry level employees. There is definitely a rhyme and reason to effective posting.

Unfortunately many businesses post in knee jerk fashion with content which may not be appropriate. Just because you own a business does not give you permission to post pictures of your customers, it invades their privacy and may lead to negative consequences.

Inbound Marketing, how do I get started?

on Sun, 09/30/2012 - 00:40

The majority of traditional marketers use outbound marketing to reach their audiences. They use print media, radio, and TV advertisements. To generate leads, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, consumers have much more control over how they consume information these days.

Consumers decide what messages they are willing to listen to.

What is a landing page and why is it important?

on Tue, 05/29/2012 - 23:28

A landing page is a web page on your site which has a form on it to collect visitor contact information. A good landing page will target a specific audiences from different marketing efforts such as online ads for services or people who respond to various e-mail offers.

Landing pages are important because they help website owners accomplish their goals for turning visitors into customers or active prospects. There are several components to a successful landing page. The page should be clear and concise and void of extra information such as distracting menus or unrelated content.